THE CENTER FOR TALENT AND INNOVATION
BRAND IDENTITY
The Center for Talent Innovation (formerly Center for Work-Life Policy), a non-profit “think tank” based in New York City, has emerged as a thought leader in diversity and talent management, driving ground breaking research and seeding programs and practices that attract, retain and accelerate the new streams of talent around the world. CTI’s flagship project is the Task Force for Talent Innovation a private sector task force focused on helping corporations leverage their talent across the divides of gender, generation and culture. The decision to change the name meant the need for a new brand identity that met the needs of an organisation that started as a small US based non-profit and is now a global think tank. The core challenge was to create a brand identity that communicated the new energy and intent of the brand within the corporate sector.
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Rivers Birtwell-
Brand Identity
Rivers Birtwell are a property development, management and lettings company based in Brighton, UK. Their business model is based on creating investments in student dwellings that are redeveloped to a high quality standard, with a unique style. I transformed a simple logo into a fully-fledged brand identity to be applied across company collateral and comms. The stylish and confident brand direction was driven by the company’s innovative approach to property development and dedication to quality in every project.
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Nokia Nseries
Retail Branding, RETAIL STRATEGY
The Global retail guidelines for Nokia Nseries were the benchmark for creating customer experiences within retail channels - covering every angle of design and brand strategy within retail. I wrote the guidelines, created the design principles and the final design strategy for the document - working with the Nokia retail team, researchers, strategists and local and global market practitioners. The guidelines were developed to provide retailers with tools for every retail challenge and the document was subsequently used as the basis for other market sectors by Nokia.
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THE CLIMATE COALITION
BRAND IDENTITY
The Climate Coalition is the the uk's largest group of people dedicated to action against climate change, representing over 130 organisations across the UK, including the Women's Institute, the National Trust, and the RSPB. I was comissioned to create a new brand identity which would work for the organisation and the it's annual awareness campaign #showthelove. These two parts are united through the use of the heart, which is present in both the campaign logo and the organisation logo - where it forms part of a butterfly - a creature directly impacted by climate change.
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THE CENTER FOR TALENT AND INNOVATION
BRAND IDENTITY
The Center for Talent Innovation (formerly Center for Work-Life Policy), a non-profit “think tank” based in New York City, has emerged as a thought leader in diversity and talent management, driving ground breaking research and seeding programs and practices that attract, retain and accelerate the new streams of talent around the world. CTI’s flagship project is the Task Force for Talent Innovation a private sector task force focused on helping corporations leverage their talent across the divides of gender, generation and culture. The decision to change the name meant the need for a new brand identity that met the needs of an organisation that started as a small US based non-profit and is now a global think tank. The core challenge was to create a brand identity that communicated the new energy and intent of the brand within the corporate sector.
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United Nations Human Rights Day / Contagious Magazine
EDITORIAL DESIGN
I was briefed to create a cover concept and art direction style for the United Nations Human Rights Day. The existing branding featured balloons and an overall feeling of celebration. The challenge was to take the sentiment of the existing branding and bring it to life in a way that communicated to a more esoteric audience, communicating the idea of Human Rights Declarations and standing up for freedom of speech.
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Rivers Birtwell-
Brand Identity
Rivers Birtwell are a property development, management and lettings company based in Brighton, UK. Their business model is based on creating investments in student dwellings that are redeveloped to a high quality standard, with a unique style. I transformed a simple logo into a fully-fledged brand identity to be applied across company collateral and comms. The stylish and confident brand direction was driven by the company’s innovative approach to property development and dedication to quality in every project.
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two tribes brewing
brANd identity
Two Tribes combines brewing craft beers with culture, music and culinary influences. I worked with the founders from the inception of the brand, creating the brand positioning and the visual aesthetic. The challenge was to create an identity with stand out, across a range of touch points and in a crowded market whilst reflecting the unique ethos of the brand.
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IPG DIVERSITY AND INCLUSION -
BRAND IDENTITY
The IPG Diversity+Inclusion logo was created to reflect IPG’s commitment to becoming one of the world’s most diverse companies. The identity needed to work both independently and with the existing logos used by each diversity group within IPG. As each group’s logo was a different style, the branding needed to integrate with these and not overshadow their individual personalities. The plus symbol borrowed the visual styling from the IPG logo, that symbolises the strength of different groups of people coming together within one organization.
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SENSANALYSIS
BRAND IDENTITY
Sensanalyis are experts in sensorial research, working globally to deliver insights on how the senses can tranlsate into consumer action. Working globally, with a focus on emerging markets they provide best in class research and results to brands across sectors and marketplaces. The brand identity conveys the brand message of 'sensory emotion unlocked' through a heart graphic derived from tiny particles, which are present in all sensory stimulation. By focusing on these small elements that make differences to how humans act, the branding reflects the detail orientated approach of the company.
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Lowe + Wired - Cannes Lions
TACTICAL
Working with leading technology magazine Wired, this seminar event at Cannes Lions centered around the ever increasing influence of robotic and automative technology, especially within context of the advertising and communications industries. To support the seminar title “Is The Machine the Message’ I focused on using a visual link that would merge the worlds of technology and humanity.
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Riviera Respite (lowe and partners / unilever)
event branding
As part of their activity at the Cannes Lions Awards, Lowe and Partners and Unilever had a joint event space which was intended to be a retreat from the hustle and bustle of networking during the gala. I created the name to echo this sentiment and a wordmark and visual identity that reflected the art deco history of the city and a tranquil relaxed mood of the event.
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SANGRIA REPUBLIC
BRAND IDENTITY AND PACKAGING
Sangria Republic is a new ready-to-drink Sangria product, made in Spain in the authentic way, but with a modern twist of flavours and aimed at the 18-30 year old market. The concept and the design which underpins the brand identity reflects the brand positioning of discovery, togetherness, travel and occasions which is especially relevant to the target market.
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MULLENLOWE GROUP - MLG NOIR
TACTICAL
2016 was the first year the MullenLowe Group were to attend Cannes Lions with their new company branding and positioning. The brief was to create a themed brand presence for the festival week that could be used for events, collateral and across digital channels by drawing on the monotone aesthetic of the master branding and bringing to life the depth and layers of the brand positioning. The result was a theme with attitude, reflecting the new company positioning of 'Challenger spirit’ - with a French twist.
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THE NOVA AWARDS
BRAND IDENTITY
Global communications network MullenLowe Group and one of the world’s leading art, design and performance colleges, Central Saint Martins, formed a partnership to engage graduating students and industry leaders with the goal of supporting creative excellence and innovation. In addition to sponsoring the Central Saint Martins annual degree shows, MullenLowe Group also launched the MullenLowe NOVA Awards to recognise and reward emerging talent. The brand identity needed to be arresting and challenging to reflect the disruptive nature of the students’ work whilst retaining a link to the MullenLowe Group brand.
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Lowe and partners print
BRAND DEVELOPMENT AND PROMOTION
Briefed to create a gift to be sent to each agency within the Lowe Global Network, I came up with the solution of creating a unique illustration which reflected the global nature of the brand. The key element of the concept was reflecting the ‘global village’ approach of the network where agencies and colleagues across continents and time zones collaborate to create successful work. I commissioned an illustrator with a unique background, a Buddhist Monk who lives in remote Japan, to create the final illustration, which was then screen printed in a limited run of 300. The illustration was also used as the key interface on the company iOS app.
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Bonjour - Mullen Lowe Group at Cannes Lions
TACTICAL
Following a merger announced just weeks before, global network MullenLowe Group faced being at the biggest industry event of the year with no corporate branding. My brief was to create a brand presence at Cannes Lions for the newly formed group. With no brand identity to work from, I developed a tactical visual route for the network to introduce themselves to their industry peers in cheeky way, using the French location as inspiration. Ooh la la.
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Nokia Hear new
PRODUCT LAUNCH CAMPAIGN
The global launch of three new devices with enhanced music functionality from the Nokia Nseries range needed a visual identity for the global campaign. The messaging had to be direct and simple whilst fitting with the core brand multimedia proposition whilst the Art Direction conveyed a highly desirable, refined and premium product - with serious musical talents. The creative was the basis for an integrated campaign across all marketing channels and was activated in the Nokia flagship store in Moscow - a key target market for the products.
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COUNSEL -
BRAND IDENTITY
Lowe Counsel, a cultural consumer insight consuLtancy built in 55 key cities, keeping cLients in touch with cultural and behavioural shifts and the most innovative trends, required a new brand identity .The branding was designed to provide a platform for the dynamic content they produced and be flexible across various applications and to reflect the need for distinction between different content channels and subject matters.
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COUNSEL Creative Fuel
EDITORIAL DESIGN
Creative Fuel was one of Counsel's main annual research prgrammes, focusing on on the future of social and visual culture. The most acute findings from the research were curated into a book, which was given to key influencers and clients and used to form approaches to brand strategy. The book design underpinned the brand identity using the styling I had created to allow content to become the hero through flexible design systems.
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Nokia Nseries - Hear New Campaign
The global launch of three new devices with enhanced music functionality from the Nokia Nseries range. The messaging had to be direct and simple whilst fitting with the core brand multimedia proposition. The Art Direction conveyed a highly desirable, refined and premium products with serious musical talents. The creative was the basis for an integrated campaign across various channels and was activated in the Nokia flagship store in Moscow - a key target market for the products