Profile

An innovative, award-winning Creative Director with over 25 years of experience in design, marketing, and advertising. I specialise in building brands and crafting campaigns across local, regional, and global markets - combining strategic thinking with concept generation, and developing visual communication through to final delivery.

With extensive experience across a wide range of industry sectors and organisations - including multinational companies, startups, charities, and NGOs - I help brands elevate their identity, define their message, and connect meaningfully with their audiences.

↘ Overview
Strategic Creative
London Based
Global Perspective

↘ Experience
25+ Years
Cross-sector
Diverse business models

↘ Contact
Email
Instagram
Linkedin

Approach

Direction

Clear strategic intention and consultancy, shaping the problems and defining solutions before moving into ideas. Practical, focused and easy for others to align behind.

Concept

Astute, adaptable ideation and concept development that responds to the brief and scales confidently across platforms, channels and formats.

Craft

From the first sketch to the final output, a hands-on approach centred around quality, detail and tone with consideration and care in every execution.

Delivery

A clear focus on getting ideas over the line without losing what made them special in the first place. Staying involved and making sure the work is clear and confident.

Expertise

Brand Identity &
Development

Helping brands define their voice, values, and visual identity with clarity and purpose, aligning objectives with audience insight and cultural relevance.

Creative Direction,
Art Direction and Design

A pen-to-pixel agnostic approach with an emphasis on core ideas that combine strategic thinking with visual direction to achieve successful communication.

Communications and Campaigns

From integrated global campaigns to localised activations, a track record of crafting compelling visual narratives with impact and resonance.

Collaboration and Leadership

Fostering cross-functional partnerships through guidance and inspiration, creating space for ideas to thrive while steering shared vision forward.

Production Oversight & Workflow Management

Extensive experience working with internal and external departments and partnering with suppliers to ensure quality, efficiency, and on-brand delivery.

Cultural Relevance and Industry Awareness

Constantly connected to the creative arts, movements and changes within the cultural sectors and how that impacts and influences business and society.

Partnerships and Programmes

Extensive experience connecting brands across a range of industry sectors and disciplines to bring people together and achieve shared goals.

Knowledge and Evolving Approach

Driven by a firm belief in continuous learning and development to combine existing abilities with new skills to achieve impact across creative work.

Brand Identity &
Development

Helping brands define their voice, values, and visual identity with clarity and purpose, aligning objectives with audience insight and cultural relevance.

Creative Direction,
Art Direction and Design

A pen-to-pixel agnostic approach with an emphasis on core ideas that combine strategic thinking with visual direction to achieve successful communication.

Communications and Campaigns

From integrated global campaigns to localised activations, a track record of crafting compelling visual narratives with impact and resonance.

Collaboration and Leadership

Fostering cross-functional partnerships through guidance and inspiration, creating space for ideas to thrive while steering shared vision forward.

Production Oversight & Workflow Management

Extensive experience working with internal and external departments and partnering with suppliers to ensure quality, efficiency, and on-brand delivery.

Cultural Relevance and Industry Awareness

Constantly connected to the creative arts, movements and changes within the cultural sectors and how that impacts and influences business and society.

Partnerships and Programmes

Extensive experience connecting brands across a range of industry sectors and disciplines to bring people together and achieve shared goals.

Knowledge and Evolving Approach

Driven by a firm belief in continuous learning and development to combine existing abilities with new skills to achieve impact across creative work.

Skills

Brand & Identity

Brand Strategy
Brand Identity
Brand Development
Corporate Branding
Brand Design
Visual Identity Systems

Campaigns & Integrated Creative

Campaign Development
Integrated Marketing
Advertising
Retail Marketing
Social Campaigns
Marketing Communications
Strategy Alignment

Creative Leadership

Creative Direction
Art Direction
Design Direction
Creative Vision
Creative Strategy
Concept Development
Creative Problem Solving

Digital & Experience Design

User Experience (UX)
User Interface Design (UI)
User-Centered Design
Visual Design
Experience Design

Leadership & Collaboration

Creative Team Leadership
External Agency Direction
Stakeholder Communication
Business Development

Production & Content

Video Production
Photography Direction
Packaging
Retail Design
Print Production
Production Processes
Sound Design

Visual & Design Excellence

Visual Storytelling
Visual Communication
Graphic Design
Typography
Logo Design
llustration
Motion Design

Techical Skills and Software

Visual Storytelling
Visual Communication
Graphic Design
Typography
Logo Design
llustration
Motion Design

Awards

↘ 2018
Corporate Engagement Awards
Silver
Best Arts and Culture Programme
The MullenLowe Nova Awards

↘ 2009
World Retail Awards
Finalist
Retail Advertising
Nokia Connected Fusions Flagship

↘ 2009
POPAI
Silver
Digital Signage Awards Non-interactive Content
Nokia N96 Retail Video

↘ 2007
POPAI UK
Silver
Telecoms & Computers
Nokia N95 Toolkit